diff --git a/resources/qml/Actions.qml b/resources/qml/Actions.qml
index 3b75c7699e..f945b1c11d 100644
--- a/resources/qml/Actions.qml
+++ b/resources/qml/Actions.qml
@@ -60,6 +60,7 @@ Item
     property alias showProfileFolder: showProfileFolderAction
     property alias documentation: documentationAction
     property alias showTroubleshooting: showTroubleShootingAction
+    property alias openSponsershipPage: openSponsershipPageAction
     property alias reportBug: reportBugAction
     property alias whatsNew: whatsNewAction
     property alias about: aboutAction
@@ -90,6 +91,13 @@ Item
         text: catalog.i18nc("@action:inmenu", "Show Online Troubleshooting")
     }
 
+    Action
+    {
+        id: openSponsershipPageAction
+        onTriggered: Qt.openUrlExternally("https://ultimaker.com/software/ultimaker-cura/sponsor/")
+        text: catalog.i18nc("@action:inmenu", "Sponsor Cura")
+    }
+
     Action
     {
         id: toggleFullScreenAction
diff --git a/resources/qml/ApplicationSwitcher/ApplicationSwitcherPopup.qml b/resources/qml/ApplicationSwitcher/ApplicationSwitcherPopup.qml
index f13ca28447..a42239056c 100644
--- a/resources/qml/ApplicationSwitcher/ApplicationSwitcherPopup.qml
+++ b/resources/qml/ApplicationSwitcher/ApplicationSwitcherPopup.qml
@@ -57,10 +57,10 @@ Popup
                     permissionsRequired: []
                 },
                 {
-                    displayName: "UltiMaker Academy", //Not translated, since it's a brand name.
-                    thumbnail: UM.Theme.getIcon("Knowledge"),
-                    description: catalog.i18nc("@tooltip:button", "Become a 3D printing expert with UltiMaker e-learning."),
-                    link: "https://academy.ultimaker.com/?utm_source=cura&utm_medium=software&utm_campaign=switcher-academy",
+                    displayName: catalog.i18nc("@label:button", "Sponsor Cura"),
+                    thumbnail: UM.Theme.getIcon("Heart"),
+                    description: catalog.i18nc("@tooltip:button", "Show your support for Cura with a donation."),
+                    link: "https://ultimaker.com/software/ultimaker-cura/sponsor/",
                     permissionsRequired: []
                 },
                 {
diff --git a/resources/qml/Menus/HelpMenu.qml b/resources/qml/Menus/HelpMenu.qml
index 4be25fdffe..6a57a99515 100644
--- a/resources/qml/Menus/HelpMenu.qml
+++ b/resources/qml/Menus/HelpMenu.qml
@@ -17,6 +17,7 @@ Cura.Menu
     Cura.MenuItem { action: Cura.Actions.showTroubleshooting}
     Cura.MenuItem { action: Cura.Actions.documentation }
     Cura.MenuItem { action: Cura.Actions.reportBug }
+    Cura.MenuItem { action: Cura.Actions.openSponsershipPage }
     Cura.MenuSeparator { }
     Cura.MenuItem { action: Cura.Actions.whatsNew }
     Cura.MenuItem { action: Cura.Actions.about }
diff --git a/resources/themes/cura-light/icons/default/Heart.svg b/resources/themes/cura-light/icons/default/Heart.svg
new file mode 100644
index 0000000000..793dcbd6b5
--- /dev/null
+++ b/resources/themes/cura-light/icons/default/Heart.svg
@@ -0,0 +1,7 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<svg xmlns="http://www.w3.org/2000/svg" width="24px" height="24px" viewBox="0 0 24 24" version="1.1">
+<path d="M 10.152344 1.246094 C 9.238281 1.449219 8.480469 1.976562 7.972656 2.765625 C 7.777344 3.070312 7.5 3.726562 7.5 3.890625 C 7.5 4.046875 7.621094 4.242188 7.757812 4.304688 C 8.0625 4.445312 8.300781 4.316406 8.4375 3.953125 C 8.851562 2.851562 9.621094 2.210938 10.664062 2.121094 C 11.789062 2.027344 12.867188 2.835938 13.359375 4.140625 C 13.527344 4.578125 13.667969 4.734375 13.898438 4.734375 C 14.132812 4.734375 14.277344 4.574219 14.457031 4.140625 C 14.679688 3.578125 14.886719 3.257812 15.28125 2.859375 C 15.792969 2.34375 16.308594 2.109375 16.929688 2.109375 C 17.496094 2.109375 18.144531 2.347656 18.566406 2.714844 C 18.867188 2.976562 19.195312 3.472656 19.347656 3.890625 C 19.507812 4.355469 19.546875 5.15625 19.433594 5.648438 C 19.160156 6.816406 18.191406 7.933594 15.355469 10.367188 L 13.960938 11.570312 L 12.707031 10.507812 C 10.703125 8.8125 9.902344 8.066406 9.160156 7.203125 C 8.996094 7.011719 8.949219 6.984375 8.785156 6.984375 C 8.511719 6.988281 8.296875 7.199219 8.296875 7.472656 C 8.296875 7.820312 9.484375 9.015625 11.578125 10.78125 C 12.078125 11.203125 12.773438 11.789062 13.117188 12.078125 C 13.738281 12.609375 13.875 12.691406 14.078125 12.636719 C 14.199219 12.609375 16.867188 10.332031 17.804688 9.460938 C 19.425781 7.949219 20.179688 6.839844 20.390625 5.644531 C 20.476562 5.171875 20.429688 4.253906 20.296875 3.796875 C 20.023438 2.847656 19.316406 1.953125 18.515625 1.554688 C 18.035156 1.316406 17.683594 1.222656 17.152344 1.183594 C 15.960938 1.105469 14.871094 1.679688 14.121094 2.777344 C 13.929688 3.054688 13.894531 3.089844 13.851562 3.019531 C 13.828125 2.976562 13.683594 2.773438 13.535156 2.574219 C 13.078125 1.960938 12.515625 1.546875 11.835938 1.332031 C 11.351562 1.175781 10.628906 1.140625 10.152344 1.246094 Z M 10.152344 1.246094 "/>
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+</svg>