diff --git a/frontend/public/locales/en-GB/alerts.json b/frontend/public/locales/en-GB/alerts.json
index 98e9780e6a..5b102e147d 100644
--- a/frontend/public/locales/en-GB/alerts.json
+++ b/frontend/public/locales/en-GB/alerts.json
@@ -62,6 +62,7 @@
 	"button_cancel": "No",
 	"field_promql_expr": "PromQL Expression",
 	"field_alert_name": "Alert Name",
+	"field_notification_channel": "Notification Channel",
 	"field_alert_desc": "Alert Description",
 	"field_labels": "Labels",
 	"field_severity": "Severity",
@@ -100,7 +101,7 @@
 	"user_guide_ch_step3a": "Set alert severity, name and descriptions",
 	"user_guide_ch_step3b": "Add tags to the alert in the Label field if needed",
 	"user_tooltip_more_help": "More details on how to create alerts",
-	"choose_alert_type": "Choose a type for the alert:",
+	"choose_alert_type": "Choose a type for the alert",
 	"metric_based_alert": "Metric based Alert",
 	"metric_based_alert_desc": "Send a notification when a condition occurs in the metric data",
 	"log_based_alert": "Log-based Alert",
diff --git a/frontend/public/locales/en-GB/rules.json b/frontend/public/locales/en-GB/rules.json
index c913dc08e0..9d55a0ba0f 100644
--- a/frontend/public/locales/en-GB/rules.json
+++ b/frontend/public/locales/en-GB/rules.json
@@ -54,6 +54,7 @@
 	"field_promql_expr": "PromQL Expression",
 	"field_alert_name": "Alert Name",
 	"field_alert_desc": "Alert Description",
+	"field_notification_channel": "Notification Channel",
 	"field_labels": "Labels",
 	"field_severity": "Severity",
 	"option_critical": "Critical",
diff --git a/frontend/public/locales/en/alerts.json b/frontend/public/locales/en/alerts.json
index 98e9780e6a..455ade61e3 100644
--- a/frontend/public/locales/en/alerts.json
+++ b/frontend/public/locales/en/alerts.json
@@ -63,6 +63,7 @@
 	"field_promql_expr": "PromQL Expression",
 	"field_alert_name": "Alert Name",
 	"field_alert_desc": "Alert Description",
+	"field_notification_channel": "Notification Channel",
 	"field_labels": "Labels",
 	"field_severity": "Severity",
 	"option_critical": "Critical",
@@ -100,7 +101,7 @@
 	"user_guide_ch_step3a": "Set alert severity, name and descriptions",
 	"user_guide_ch_step3b": "Add tags to the alert in the Label field if needed",
 	"user_tooltip_more_help": "More details on how to create alerts",
-	"choose_alert_type": "Choose a type for the alert:",
+	"choose_alert_type": "Choose a type for the alert",
 	"metric_based_alert": "Metric based Alert",
 	"metric_based_alert_desc": "Send a notification when a condition occurs in the metric data",
 	"log_based_alert": "Log-based Alert",
diff --git a/frontend/public/locales/en/rules.json b/frontend/public/locales/en/rules.json
index c913dc08e0..9d55a0ba0f 100644
--- a/frontend/public/locales/en/rules.json
+++ b/frontend/public/locales/en/rules.json
@@ -54,6 +54,7 @@
 	"field_promql_expr": "PromQL Expression",
 	"field_alert_name": "Alert Name",
 	"field_alert_desc": "Alert Description",
+	"field_notification_channel": "Notification Channel",
 	"field_labels": "Labels",
 	"field_severity": "Severity",
 	"option_critical": "Critical",
diff --git a/frontend/src/container/CreateAlertRule/SelectAlertType/index.tsx b/frontend/src/container/CreateAlertRule/SelectAlertType/index.tsx
index 65a5914fca..60bf658e5d 100644
--- a/frontend/src/container/CreateAlertRule/SelectAlertType/index.tsx
+++ b/frontend/src/container/CreateAlertRule/SelectAlertType/index.tsx
@@ -1,4 +1,4 @@
-import { Row } from 'antd';
+import { Row, Typography } from 'antd';
 import { useMemo } from 'react';
 import { useTranslation } from 'react-i18next';
 import { AlertTypes } from 'types/api/alerts/alertTypes';
@@ -33,7 +33,14 @@ function SelectAlertType({ onSelect }: SelectAlertTypeProps): JSX.Element {
 
 	return (
 		<SelectTypeContainer>
-			<h3> {t('choose_alert_type')} </h3>
+			<Typography.Title
+				level={4}
+				style={{
+					padding: '0 8px',
+				}}
+			>
+				{t('choose_alert_type')}
+			</Typography.Title>
 			<Row>{renderOptions}</Row>
 		</SelectTypeContainer>
 	);
diff --git a/frontend/src/container/FormAlertRules/BasicInfo.tsx b/frontend/src/container/FormAlertRules/BasicInfo.tsx
index 3d96e7fb79..54877f5e0b 100644
--- a/frontend/src/container/FormAlertRules/BasicInfo.tsx
+++ b/frontend/src/container/FormAlertRules/BasicInfo.tsx
@@ -1,4 +1,5 @@
-import { Form, Select } from 'antd';
+import { Form, Select, Switch } from 'antd';
+import { useEffect, useState } from 'react';
 import { useTranslation } from 'react-i18next';
 import { AlertDef, Labels } from 'types/api/alerts/def';
 import { requireErrorMessage } from 'utils/form/requireErrorMessage';
@@ -7,7 +8,6 @@ import { popupContainer } from 'utils/selectPopupContainer';
 import ChannelSelect from './ChannelSelect';
 import LabelSelect from './labels';
 import {
-	ChannelSelectTip,
 	FormContainer,
 	FormItemMedium,
 	InputSmall,
@@ -19,14 +19,41 @@ import {
 const { Option } = Select;
 
 interface BasicInfoProps {
+	isNewRule: boolean;
 	alertDef: AlertDef;
 	setAlertDef: (a: AlertDef) => void;
 }
 
-function BasicInfo({ alertDef, setAlertDef }: BasicInfoProps): JSX.Element {
-	// init namespace for translations
+function BasicInfo({
+	isNewRule,
+	alertDef,
+	setAlertDef,
+}: BasicInfoProps): JSX.Element {
 	const { t } = useTranslation('alerts');
 
+	const [
+		shouldBroadCastToAllChannels,
+		setShouldBroadCastToAllChannels,
+	] = useState(false);
+
+	useEffect(() => {
+		const hasPreferredChannels =
+			(alertDef.preferredChannels && alertDef.preferredChannels.length > 0) ||
+			isNewRule;
+
+		setShouldBroadCastToAllChannels(!hasPreferredChannels);
+		// eslint-disable-next-line react-hooks/exhaustive-deps
+	}, []);
+
+	const handleBroadcastToAllChannels = (shouldBroadcast: boolean): void => {
+		setShouldBroadCastToAllChannels(shouldBroadcast);
+
+		setAlertDef({
+			...alertDef,
+			broadcastToAll: shouldBroadcast,
+		});
+	};
+
 	return (
 		<>
 			<StepHeading> {t('alert_form_step3')} </StepHeading>
@@ -105,18 +132,38 @@ function BasicInfo({ alertDef, setAlertDef }: BasicInfoProps): JSX.Element {
 						initialValues={alertDef.labels}
 					/>
 				</FormItemMedium>
-				<FormItemMedium label="Notification Channels">
-					<ChannelSelect
-						currentValue={alertDef.preferredChannels}
-						onSelectChannels={(preferredChannels): void => {
-							setAlertDef({
-								...alertDef,
-								preferredChannels,
-							});
-						}}
+
+				<FormItemMedium
+					name="alert_all_configured_channels"
+					label="Alert all the configured channels"
+				>
+					<Switch
+						checked={shouldBroadCastToAllChannels}
+						onChange={handleBroadcastToAllChannels}
 					/>
-					<ChannelSelectTip> {t('channel_select_tooltip')}</ChannelSelectTip>
 				</FormItemMedium>
+
+				{!shouldBroadCastToAllChannels && (
+					<FormItemMedium
+						label="Notification Channels"
+						name="notification_channels"
+						required
+						rules={[
+							{ required: true, message: requireErrorMessage(t('field_alert_name')) },
+						]}
+					>
+						<ChannelSelect
+							disabled={shouldBroadCastToAllChannels}
+							currentValue={alertDef.preferredChannels}
+							onSelectChannels={(preferredChannels): void => {
+								setAlertDef({
+									...alertDef,
+									preferredChannels,
+								});
+							}}
+						/>
+					</FormItemMedium>
+				)}
 			</FormContainer>
 		</>
 	);
diff --git a/frontend/src/container/FormAlertRules/ChannelSelect/index.tsx b/frontend/src/container/FormAlertRules/ChannelSelect/index.tsx
index c2d78e661c..15f391c7cf 100644
--- a/frontend/src/container/FormAlertRules/ChannelSelect/index.tsx
+++ b/frontend/src/container/FormAlertRules/ChannelSelect/index.tsx
@@ -8,11 +8,13 @@ import { useTranslation } from 'react-i18next';
 import { StyledSelect } from './styles';
 
 export interface ChannelSelectProps {
+	disabled?: boolean;
 	currentValue?: string[];
 	onSelectChannels: (s: string[]) => void;
 }
 
 function ChannelSelect({
+	disabled,
 	currentValue,
 	onSelectChannels,
 }: ChannelSelectProps): JSX.Element | null {
@@ -52,6 +54,7 @@ function ChannelSelect({
 	};
 	return (
 		<StyledSelect
+			disabled={disabled}
 			status={error ? 'error' : ''}
 			mode="multiple"
 			style={{ width: '100%' }}
@@ -68,6 +71,7 @@ function ChannelSelect({
 }
 
 ChannelSelect.defaultProps = {
+	disabled: false,
 	currentValue: [],
 };
 export default ChannelSelect;
diff --git a/frontend/src/container/FormAlertRules/index.tsx b/frontend/src/container/FormAlertRules/index.tsx
index eafbcd363a..f8c9d36a91 100644
--- a/frontend/src/container/FormAlertRules/index.tsx
+++ b/frontend/src/container/FormAlertRules/index.tsx
@@ -53,6 +53,7 @@ import {
 import UserGuide from './UserGuide';
 import { getSelectedQueryOptions } from './utils';
 
+// eslint-disable-next-line sonarjs/cognitive-complexity
 function FormAlertRules({
 	alertType,
 	formInstance,
@@ -78,6 +79,8 @@ function FormAlertRules({
 	// use query client
 	const ruleCache = useQueryClient();
 
+	const isNewRule = ruleId === 0;
+
 	const [loading, setLoading] = useState(false);
 
 	// alertDef holds the form values to be posted
@@ -108,8 +111,17 @@ function FormAlertRules({
 	useShareBuilderUrl(sq);
 
 	useEffect(() => {
-		setAlertDef(initialValue);
-	}, [initialValue]);
+		const broadcastToSpecificChannels =
+			(initialValue &&
+				initialValue.preferredChannels &&
+				initialValue.preferredChannels.length > 0) ||
+			isNewRule;
+
+		setAlertDef({
+			...initialValue,
+			broadcastToAll: !broadcastToSpecificChannels,
+		});
+	}, [initialValue, isNewRule]);
 
 	useEffect(() => {
 		// Set selectedQueryName based on the length of queryOptions
@@ -243,6 +255,7 @@ function FormAlertRules({
 	const preparePostData = (): AlertDef => {
 		const postableAlert: AlertDef = {
 			...alertDef,
+			preferredChannels: alertDef.broadcastToAll ? [] : alertDef.preferredChannels,
 			alertType,
 			source: window?.location.toString(),
 			ruleType:
@@ -386,7 +399,11 @@ function FormAlertRules({
 	}, [t, isFormValid, memoizedPreparePostData, notifications]);
 
 	const renderBasicInfo = (): JSX.Element => (
-		<BasicInfo alertDef={alertDef} setAlertDef={setAlertDef} />
+		<BasicInfo
+			alertDef={alertDef}
+			setAlertDef={setAlertDef}
+			isNewRule={isNewRule}
+		/>
 	);
 
 	const renderQBChartPreview = (): JSX.Element => (
@@ -421,8 +438,6 @@ function FormAlertRules({
 		/>
 	);
 
-	const isNewRule = ruleId === 0;
-
 	const isAlertNameMissing = !formInstance.getFieldValue('alert');
 
 	const isAlertAvialableToSave =
@@ -442,6 +457,10 @@ function FormAlertRules({
 		}));
 	};
 
+	const isChannelConfigurationValid =
+		alertDef?.broadcastToAll ||
+		(alertDef.preferredChannels && alertDef.preferredChannels.length > 0);
+
 	return (
 		<>
 			{Element}
@@ -489,7 +508,11 @@ function FormAlertRules({
 									type="primary"
 									onClick={onSaveHandler}
 									icon={<SaveOutlined />}
-									disabled={isAlertNameMissing || isAlertAvialableToSave}
+									disabled={
+										isAlertNameMissing ||
+										isAlertAvialableToSave ||
+										!isChannelConfigurationValid
+									}
 								>
 									{isNewRule ? t('button_createrule') : t('button_savechanges')}
 								</ActionButton>
@@ -497,6 +520,7 @@ function FormAlertRules({
 
 							<ActionButton
 								loading={loading || false}
+								disabled={isAlertNameMissing || !isChannelConfigurationValid}
 								type="default"
 								onClick={onTestRuleHandler}
 							>
diff --git a/frontend/src/types/api/alerts/def.ts b/frontend/src/types/api/alerts/def.ts
index a5420e7ef0..42d599948d 100644
--- a/frontend/src/types/api/alerts/def.ts
+++ b/frontend/src/types/api/alerts/def.ts
@@ -21,6 +21,7 @@ export interface AlertDef {
 	source?: string;
 	disabled?: boolean;
 	preferredChannels?: string[];
+	broadcastToAll?: boolean;
 }
 
 export interface RuleCondition {