diff --git a/frontend/src/AppRoutes/index.tsx b/frontend/src/AppRoutes/index.tsx
index 5875a31d87..da5bb898e2 100644
--- a/frontend/src/AppRoutes/index.tsx
+++ b/frontend/src/AppRoutes/index.tsx
@@ -110,6 +110,18 @@ function App(): JSX.Element {
 					source: 'signoz-ui',
 					isPaidUser: !!licenses?.trialConvertedToSubscription,
 				});
+
+				if (
+					window.cioanalytics &&
+					typeof window.cioanalytics.identify === 'function'
+				) {
+					window.cioanalytics.reset();
+					window.cioanalytics.identify(email, {
+						name: user.name,
+						email,
+						role: user.role,
+					});
+				}
 			}
 		},
 		[hostname, isFetchingLicenses, licenses, org],
diff --git a/frontend/src/index.html.ejs b/frontend/src/index.html.ejs
index 1038b3ea42..81b820fdc2 100644
--- a/frontend/src/index.html.ejs
+++ b/frontend/src/index.html.ejs
@@ -98,10 +98,10 @@
 				}
 			})();
 		</script>
-		<script async>
+		<script>
 			const CUSTOMERIO_ID = '<%= htmlWebpackPlugin.options.CUSTOMERIO_ID %>';
 			const CUSTOMERIO_SITE_ID = '<%= htmlWebpackPlugin.options.CUSTOMERIO_SITE_ID %>';
-			!function(){var i="cioanalytics", analytics=(window[i]=window[i]||[]);if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.setAttribute('data-global-segment-analytics-key', i);t.setAttribute('data-global-segment-analytics-key', i);t.src="https://cdp.customer.io/v1/analytics-js/snippet/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._writeKey=key;analytics._loadOptions=e};analytics.SNIPPET_VERSION="4.15.3";
+			!function(){var i="cioanalytics", analytics=(window[i]=window[i]||[]);if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.setAttribute('data-global-customerio-analytics-key', i);t.src="https://cdp.customer.io/v1/analytics-js/snippet/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._writeKey=key;analytics._loadOptions=e};analytics.SNIPPET_VERSION="4.15.3";
 				analytics.load(
 				CUSTOMERIO_ID,
 				{
diff --git a/frontend/src/typings/window.ts b/frontend/src/typings/window.ts
index fc5b160451..da6a0ce530 100644
--- a/frontend/src/typings/window.ts
+++ b/frontend/src/typings/window.ts
@@ -5,6 +5,7 @@ declare global {
 		store: Store;
 		Intercom: any;
 		analytics: Record<string, any>;
+		cioanalytics: Record<string, any>;
 		__REDUX_DEVTOOLS_EXTENSION_COMPOSE__: typeof compose;
 	}
 }